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July 15, 2017

Red is everything to the Coca Cola Company. But not just any red—it has to be Coke Red. That unique combination of hue, saturation, and brightness is the company’s promise to thirsty patrons around the globe to quench their thirst with a delicious an...

June 17, 2017

Italian design legend Massimo Vignelli once described the life of a designer as one of a constant “fight against the ugliness.” I can personally testify to the validity of this claim, as I work daily toward the elimination of the nefarious use of Com...

June 2, 2017

Creative Destruction. Ironic, isn’t it? Yet this paradox is the foundation for all modern economies. It is the market’s messy way of progressing. It is—according to Joseph Schumpeter, the 1940's Austrian economist who coined the phrase—a “process of...

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